Vision Statement:

SACAC strives for excellence and the highest ethical path, binding students and educational professionals in the common cause of postsecondary success.

Mission Statement:

SACAC supports and engages its collaborative network of enrollment and counseling professionals by promoting ethical responsibility, professional growth, access, advocacy, and outreach to help all students realize their postsecondary educational goals.

Strategic Priorities:

  1. Expand outreach to public school counselors and CBO members.
  2. Provide widely accessible professional development opportunities and services to all current and potential members.
  3. Develop new and enhance existing state and area-based initiatives and create greater awareness of SACAC at the state level.
  4. Develop innovative uses of technology and enhance communications.
  5. Engage members and cultivate leadership through the activities of the Association.

Objectives and Action Items:

  1. Expand outreach to public school counselors and CBO members.
    • Implement an ad hoc committee to increase, diversify and retain membership for targeted constituencies, especially public school counselors, CBO’s, rural and urban constituencies.
    • Explore development of SACAC materials (promotional brochures, Southern Scope, and professional development opportunities) to be presented to high school counselors when they check their students in at NACAC college fairs and follow up with all state program attendees regarding the benefits of SACAC membership.
    • Market SACAC to high school principals and central district leadership to increase awareness of the value of SACAC.
    • Coordinate local principals’ meeting at the time of the annual conference.
    • Coordinate college counseling workshops in public high schools with university admissions officers as instructors.
    • Collaborate with state school counselor organizations in developing and sharing a statewide legislative agenda.
    • Ensure Government Relations issues are represented in the formation of local counselor coalitions, providing those coalitions with tailored legislative updates and encouraging their engagement in local politics.
    • Provide 50+ free new one year memberships to local counselors at the annual conference.
  2.   Provide widely accessible professional development opportunities and services to all current and potential members.
    • Advertise professional development programs in NACAC and other affiliate communications.
    • Seek grants or other sources of funding for more members and underrepresented groups to attend annual conferences, Sweet Tea, Summer Seminar and other programs.
    • Investigate the possibility of professional development mini or short courses for counselors attending NACAC college fairs in conjunction with Professional Development Committee.
    • Develop the CBO Fair and GWI-like Pre Conference Sessions at the SACAC conference.
    • Partner with NACAC policy directors to promote state legislative days, committee work, and participation in NACAC Day on the Hill.
    • Develop a speakers’ bureau of policy makers and advocates for legislative days and counselor coalition meetings.
  3.   Develop new and enhance existing state and area-based initiatives and increase awareness of SACAC at the state level.
    • Advocate for effective programs and sustainable resources that support counselor education and student access such as Drive Ins for CBO’s, mini Camp College programs, and outreach to rural schools and students.
    • Identify and cultivate core leaders in individual states.
    • Create mentoring programs in each state.
    • Develop counseling coalitions in cities/communities and communicate with each state’s ASCA affiliate to reach a more diverse group of counselors.
    • Coordinate state FAFSA events.
    • Develop a mini-newsletter to be sent through a statewide email blast to member and non-member high school counselors.
    • Ask CPF recipients to present at Drive-In Workshops and/or be part of the planning process for them.
    • Build SACAC as a recognizable “brand” in state capitals and among higher education access groups.
    • Connect with NACAC resources and other advocacy organizations and resources such as Advocacy 101 Webinars (see PNACAC Model) to enhance understanding of state legislation affecting access to higher education.
  4.  Develop innovative uses of technology and enhance communication.
    • Refine and enhance the existing website with a stronger social media platform to enhance opportunities for membership.
    • Expand the viability of more on-line tools to include webinars, document libraries, E-lists, social media, message boards, job postings, membership directories, toolkits, legislative updates, data base and registration for conferences, workshops, etc.
    • Offer more CEU options for public school, rural, and CBO counselors through webinars.
    • Expand committee to include Social Media director and members who will be responsible for internet platforms including Facebook, Twitter, Instagram, LinkedIn, etc.
    • Establish best practices for SACAC web uses
    • Diversify Southern Scopewith columns for/by deans, CBO advisors, public school counselors, CPF recipients, Government Relations members, first timers etc.
    • Review and create a membership communications plan for all affiliate communications.
    • Improve visual appeal and readability of monthly legislative updates, highlighting items of particular interest for the Southern region (policy issues, reporting from regional newspapers, upcoming events). (Piloted August 2015).
    • Reconfigure legislative advocacy action alerts to highlight importance and ease of response; encourage members to customize responses to action alerts.
  5.  Engage members and cultivate leadership through the activities of the Association.
    • Create more leadership positions within SACAC through various existing programs or new ones such as the College Access Fair, guide for undocumented students, mini-camp college programs in rural areas, etc.
    • Create a simpler pipeline for people to express interest and ensure more effective follow up with those expressing interest in getting involved.
    • Provide profiles of Board members.
    • Develop database of local planning committees of the 14 SACAC region fairs to utilize in determining leadership tracks for individuals as well as recognizing local arrangement chairs and committees via certificates and public recognition at SACAC or local Drive-in’s.
    • Create system of monthly open conference calls for state chairs and other interested parties.
    • Consider the development of a “coordinator” to link Government Relations with State and Area Initiatives and Inclusion, Access, and Success Committees.